Meet Our Team

All Instructors are 21+ and CPR Certified

A man smiling on a pink flamingo-shaped inflatable float in a swimming pool, wearing sunglasses, a blue shirt that says 'Swim Day', and swim shorts.

OWNER/INSTRUCTOR

Coach Jay grew up in Philadelphia/South Jersey and spent over 20 years in television before trading scripts for the pool. What started as a backyard side hustle is now a thriving small business, and a community he’s proud to lead. Coach Jay’s rule is simple: if you’re in his home, you’re treated like family. That means every student, parent, and coach gets the VIP treatment.

Coach Jay Conklin

LEAD INSTRUCTOR

Originally from NYC,Coach Taylor joined SDWJ in 2024 and became an instant favorite with students. With her background as a Summer Camp Activities Director, she knows exactly how to bring kids out of their shells. Known for her sweet pep talks and gentle encouragement, Taylor has a special way of making even the shyest swimmers feel brave. Her smile makes the pool feel like home for every swimmer.

Coach Taylor

INSTRUCTOR

Destiny is in school full-time for nursing, and has become our primary "Travel" instructor due to her daytime availability!

Coach Destiny

INSTRUCTOR

Annie was a competitive swimmer for 14 years and brings that experience to students of all ages and abilities. She puts a strong emphasis on communication, meeting each swimmer at their level to understand their fears, build confidence, and help them progress at their own pace. She aims to give her students the proper form and independence they need to feel comfortable and capable in the water.

Coach Annie

INSTRUCTOR

Coach Madie is a singer and vocal coach who recently relocated to Los Angeles from Charlotte NC. Her background of working with kids around the music world, along with her swim team experience as a child herself, come together perfectly here at SDWJ. Her silly nature combined with motivating encouragement creating a wonderful environment for every kid to thrive and learn in the pool

Coach MadIe

INSTRUCTOR

Anna is a military brat, and grew up around the world. She was a competitive swimmer for 10 years and played Water Polo for Texas A&M. Anna is also an instructor at ‘Exceptional minds’, teaching Animation and VFX to Autistic college students. Her combination of skills works tremendously in the water with kids of all abilities.

Coach Anna

A young girl with long brown hair smiling at the camera, standing by a swimming pool. She is wearing a blue long sleeve shirt with 'Swim Day' written on it in pink. In the background, there is a colorful round target float and some trees.

COACH JAY’S DAUGHTER

Sierra may only be 13, but she already has a natural gift with kids. While she’s still too young to professionally babysit, she is super excited to help out with Swim Day’s youngest swimmers. Her ability to meet kids at their level helps her connect with even the most reluctant swimmers and makes them feel comfortable. She’s the perfect little buffer for children who could use a supportive pal by the pool.

Junior Instructor Sierra

EMOTIONAL SUPPORT HOSTESS

Arya may not teach swimming, but she’s a pro at keeping spirits calm and tails wagging. With her gentle, unshakable demeanor, she’s often the first friend hesitant kids warm up to. Arya soaks up every bit of attention from students and will happily trade endless loyalty for just a couple of belly rubs.

Arya Stark Conklin

Greener Pastures

Our Swim Day family doesn’t end here - see what some of our former instructors are up to now!

A young woman with long brown hair smiling by a swimming pool.

Coach Sadie Dickerson

2025
Just Google her.

A woman smiling in a swimming pool, wearing a black and pink wetsuit and blue goggles around her neck.

Coach Mindy

2023-2024
Mindy went back to school to become a therapist and has since written a book!

Coach Mara

2026
Mara is off to Europe to dance her heart out!